“Being a sales associate at Emerald Coast Flooring America means more than just working the showroom. We help customers…get the jobs done,” — Jeff Baxter, Emerald Coast Flooring America
Most days, Baxter wears many different hats to help customers make the right design decisions for them. He visits homes and businesses to do measurements, crunches numbers for and sends out proposals and he coordinates projects until they’re finished. He’s not just selling. He’s working to understand the needs of his neighbors, regardless of the specific community, to offer the best solution for each specific scenario.
“The most rewarding part of [my] job is helping customers get the finished product they’ve been dreaming of,” — Jeff Baxter, Emerald Coast Flooring America
While the store is still within its first year of opening, Baxter has been there to help customers from Santa Rosa County to Walton County since day one. He originally joined the ECFA team for a change of pace,
better pay and a better work/life balance. What he happily stumbled upon is what he describes as a family-oriented small business that provides a supportive environment, in-depth training and a helpful team where everyone plays an important role. The company’s even joined the Fort Walton Beach Chamber of Commerce to help spread their support to their neighbors in that city and the surrounding areas.
“Our grand opening was a huge success with many chamber members thanking us for continuing the revitalization of our area,” — Jeff Baxter, Emerald Coast Flooring America
What makes ECFA different than all the other flooring companies in the Florida Panhandle? The business offers a turn-key service of stone, tile, carpet, wood and vinyl products from your daydreams to the installation stage. Whether it’s for your foyer, sunroom or bathroom, Baxter and his team will help you find the best product for your situation. Their experienced staff installers allow the company to quickly set up schedules to meet the customer’s needs.
“Since we do in-home measurements, I enjoy seeing the older, interesting homes in the more established neighborhoods of Shalimar and also anywhere on the water,” — Jeff Baxter, Emerald Coast Flooring America
Baxter is hands-on in his role at work and dedicates himself to offering the best solutions to fit customers’ needs rather than selling what’s most expensive. He lives his professional and personal life with the same goals: to be honest, have integrity and to be accountable. Those three core values help him serve his family, his neighbors and his community in all aspects.
“Duty of service extends to all of us beyond the traditional sense of military or Christian values. I strive to do a little something each day to make someone else’s life easier or better—even if it’s just for a moment,” — Jeff Baxter, Emerald Coast Flooring America
Since moving to the Emerald Coast for work as a “post-Hurricane Ivan transplant,” as he fondly refers to himself, he’s truly fallen in love with the beauty of our area. And while the natural elements of our area are gorgeous, he believes it’s the people that make the panhandle so pretty.
“I may not be a native Floridian, but I am ‘localized.’ We hold doors open for each other, we smile and wave, and you just don’t get that in other areas of the country,” — Jeff Baxter, Emerald Coast Flooring America